diff --git a/app/views/items/index.html.haml b/app/views/items/index.html.haml
index a8e2bb6f..fef42b81 100644
--- a/app/views/items/index.html.haml
+++ b/app/views/items/index.html.haml
@@ -2,6 +2,15 @@
= text_field_tag :q, @query
= submit_tag 'Search', :name => nil
- if @results
- = will_paginate @results
- = render @results
- = will_paginate @results
+ - if @results.empty?
+ :markdown
+ We couldn't find any wearables that matched **#{@query}**. Sorry!
+
+ Are we missing something? To add an item to our database, just
+ [show us a pet who is wearing it][1]. That's it!
+
+ [1]: http://impress.openneo.net/
+ - else
+ = will_paginate @results
+ = render @results
+ = will_paginate @results