diff --git a/app/views/items/index.html.haml b/app/views/items/index.html.haml
index e4ba0094..face1d73 100644
--- a/app/views/items/index.html.haml
+++ b/app/views/items/index.html.haml
@@ -2,8 +2,7 @@
   - title t('.title_with_query', :query => @query)
   - if @items.empty?
     %p= t '.no_results_html', :query_html => content_tag(:strong, @query)
-    %p= t '.modeling_request_html',
-      :modeling_link => link_to(t('.modeling_link_content'), root_path)
+    %p= twl '.modeling_request', :modeling_link_url => root_path
   - else
     = will_paginate @items
     = render @items
@@ -14,29 +13,28 @@
       #search-help
         %h2= t '.search_help_header'
         %dl
-          %dt= t '.basic_example_query'
-          %dd= t '.basic_example_description'
-          %dt= t '.user_items_example_query'
+          %dt= t '.examples.basic.query'
+          %dd= t '.examples.basic.description'
+          %dt= t '.examples.user_items.query'
           %dd
-            = t '.user_items_example_description_html',
-              :user_items_link => link_to(t('.user_items_example_link_content'),
-                                          your_items_path)
-          %dt= t '.nc_example_query'
-          %dd= t '.nc_example_description'
-          %dt= t '.pb_example_query'
-          %dd= t '.pb_example_description'
-          %dt= t '.species_example_query'
-          %dd= t '.species_example_description'
-          %dt= t '.type_example_query'
-          %dd= t '.type_example_description'
+            = twl '.examples.user_items.description',
+              :user_items_link_url => your_items_path
+          %dt= t '.examples.nc.query'
+          %dd= t '.examples.nc.description'
+          %dt= t '.examples.pb.query'
+          %dd= t '.examples.pb.description'
+          %dt= t '.examples.species.query'
+          %dd= t '.examples.species.description'
+          %dt= t '.examples.type.query'
+          %dd= t '.examples.type.description'
 
     - localized_cache 'items#index newest_items' do
       #search-new-items
-        %h2= t '.newest_items_header'
+        %h2= t '.newest_items.header'
         = render @newest_items
 
   - localized_cache :action_suffix => 'species_search_links' do
     #species-search-links
-      %h2= t '.species_search_header'
+      %h2= t '.species_search.header'
       = standard_species_search_links
 
diff --git a/config/locales/en-meep.yml b/config/locales/en-meep.yml
index 18f2a12c..42d60bb3 100644
--- a/config/locales/en-meep.yml
+++ b/config/locales/en-meep.yml
@@ -234,32 +234,41 @@ en-meep:
       no_results_html:
         We couldn't meep any wearables that meeped %{query_html}.
         Meep!
-      modeling_request_html:
-        Are we meeping something? To meep an item to our database, just
-        %{modeling_link}, and we'll meep our database instantly. Meep!
-      modeling_link_content: meep us a pet who is meeping it
+      modeling_request:
+        main_html:
+          Are we meeping something? To meep an item to our database, just
+          %{modeling_link}, and we'll meep our database instantly. Meep!
+        modeling_link_content: meep us a pet who is meeping it
       search_help_header: Find what you're meeping for
-      basic_example_query: kreludor "altador cup" -background
-      basic_example_description:
-        returns any item with the meep "kreludor" and the meep "altador cup"
-        in it, but not the meep "background"
-      user_items_example_query: hat user:owns
-      user_items_example_description_html:
-        returns %{user_items_link} with the meep "hat"
-      user_items_example_link_content: items that you meep
-      nc_example_query: blue is:nc
-      nc_example_description:
-        returns any NC Meep item with the meep "blue" in it
-      pb_example_query: collar -is:pb
-      pb_example_description:
-        returns any item with the meep "collar" in it that isn't from a paint
-        brush
-      species_example_query: species:shoyru
-      species_example_description: returns any item a Shoyru can meep
-      type_example_query: type:hat
-      type_example_description: returns any item that fills a "hat" meep
-      newest_items_header: New Meeps
-      species_search_header: Can't decide? Meep by species
+      examples:
+        basic:
+          query: kreludor "altador cup" -background
+          description:
+            returns any item with the meep "kreludor" and the meep "altador
+            cup" in it, but not the meep "background"
+        user_items:
+          query: hat user:owns
+          description:
+            main_html: returns %{user_items_link} with the meep "hat"
+            user_items_link_content: items that you meep
+        nc:
+          query: blue is:nc
+          description: returns any NC Meep item with the meep "blue" in it
+        pb: 
+          query: collar -is:pb
+          description:
+            returns any item with the meep "collar" in it that isn't from a
+            paint brush
+        species:
+          query: species:shoyru
+          description: returns any item a Shoyru can meep
+        type:
+          query: type:hat
+          description: returns any item that fills a "hat" meep
+      newest_items:
+        header: New Meeps
+      species_search:
+        header: Can't decide? Meep by species
     
     item:
       nc:
diff --git a/config/locales/en.yml b/config/locales/en.yml
index 5614be87..42f7e718 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -235,32 +235,41 @@ en:
       no_results_html:
         We couldn't find any wearables that matched %{query_html}.
         Sorry!
-      modeling_request_html:
-        Are we missing something? To add an item to our database, just
-        %{modeling_link}, and we'll update our database instantly. Thanks!
-      modeling_link_content: show us a pet who is wearing it
+      modeling_request:
+        main_html:
+          Are we missing something? To add an item to our database, just
+          %{modeling_link}, and we'll update our database instantly. Thanks!
+        modeling_link_content: show us a pet who is wearing it
       search_help_header: Find what you're looking for
-      basic_example_query: kreludor "altador cup" -background
-      basic_example_description:
-        returns any item with the word "kreludor" and the phrase "altador cup"
-        in it, but not the word "background"
-      user_items_example_query: hat user:owns
-      user_items_example_description_html:
-        returns %{user_items_link} with the word "hat"
-      user_items_example_link_content: items that you own
-      nc_example_query: blue is:nc
-      nc_example_description:
-        returns any NC Mall item with the word "blue" in it
-      pb_example_query: collar -is:pb
-      pb_example_description:
-        returns any item with the word "collar" in it that isn't from a paint
-        brush
-      species_example_query: species:shoyru
-      species_example_description: returns any item a Shoyru can wear
-      type_example_query: type:hat
-      type_example_description: returns any item that fills a "hat" zone
-      newest_items_header: Newest items
-      species_search_header: Can't decide? Search by species
+      examples:
+        basic:
+          query: kreludor "altador cup" -background
+          description:
+            returns any item with the word "kreludor" and the phrase "altador
+            cup" in it, but not the word "background"
+        user_items:
+          query: hat user:owns
+          description:
+            main_html: returns %{user_items_link} with the word "hat"
+            user_items_link_content: items you own
+        nc:
+          query: blue is:nc
+          description: returns any NC Mall item with the word "blue" in it
+        pb: 
+          query: collar -is:pb
+          description:
+            returns any item with the word "collar" in it that isn't from a
+            paint brush
+        species:
+          query: species:shoyru
+          description: returns any item a Shoyru can wear
+        type:
+          query: type:hat
+          description: returns any item that fills a "hat" zone
+      newest_items:
+        header: Newest items
+      species_search:
+        header: Can't decide? Search by species
     
     item:
       nc: