diff --git a/app/models/nc_mall_record.rb b/app/models/nc_mall_record.rb
new file mode 100644
index 00000000..657e7379
--- /dev/null
+++ b/app/models/nc_mall_record.rb
@@ -0,0 +1,3 @@
+class NCMallRecord < ApplicationRecord
+  belongs_to :item
+end
diff --git a/app/services/nc_mall.rb b/app/services/nc_mall.rb
index a2216e58..b4168a1d 100644
--- a/app/services/nc_mall.rb
+++ b/app/services/nc_mall.rb
@@ -72,8 +72,8 @@ module NCMall
 
 		{
 			price: discount_price,
-			start: item_info["discountBegin"],
-			end: item_info["discountEnd"],
+			begins_at: item_info["discountBegin"],
+			ends_at: item_info["discountEnd"],
 		}
 	end
 
diff --git a/db/migrate/20240507235742_create_nc_mall_records.rb b/db/migrate/20240507235742_create_nc_mall_records.rb
new file mode 100644
index 00000000..ffcd2232
--- /dev/null
+++ b/db/migrate/20240507235742_create_nc_mall_records.rb
@@ -0,0 +1,13 @@
+class CreateNCMallRecords < ActiveRecord::Migration[7.1]
+  def change
+    create_table :nc_mall_records do |t|
+      t.references :item, type: :integer, null: false, foreign_key: true
+      t.integer :price, null: false
+      t.integer :discount_price
+      t.datetime :discount_begins_at
+      t.datetime :discount_ends_at
+
+      t.timestamps
+    end
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 50954354..5fbefe21 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.1].define(version: 2024_05_02_195157) do
+ActiveRecord::Schema[7.1].define(version: 2024_05_07_235742) do
   create_table "alt_styles", charset: "utf8mb4", collation: "utf8mb4_unicode_520_ci", force: :cascade do |t|
     t.integer "species_id", null: false
     t.integer "color_id", null: false
@@ -154,6 +154,17 @@ ActiveRecord::Schema[7.1].define(version: 2024_05_02_195157) do
     t.string "pet_name", limit: 128, null: false
   end
 
+  create_table "nc_mall_records", charset: "utf8mb4", collation: "utf8mb4_general_ci", force: :cascade do |t|
+    t.integer "item_id", null: false
+    t.integer "price", null: false
+    t.integer "discount_price"
+    t.datetime "discount_begins_at"
+    t.datetime "discount_ends_at"
+    t.datetime "created_at", null: false
+    t.datetime "updated_at", null: false
+    t.index ["item_id"], name: "index_nc_mall_records_on_item_id"
+  end
+
   create_table "neopets_connections", id: :integer, charset: "utf8mb4", collation: "utf8mb4_unicode_520_ci", force: :cascade do |t|
     t.integer "user_id"
     t.string "neopets_username"
@@ -278,5 +289,6 @@ ActiveRecord::Schema[7.1].define(version: 2024_05_02_195157) do
 
   add_foreign_key "alt_styles", "colors"
   add_foreign_key "alt_styles", "species"
+  add_foreign_key "nc_mall_records", "items"
   add_foreign_key "outfits", "alt_styles"
 end
diff --git a/lib/tasks/nc_mall.rake b/lib/tasks/nc_mall.rake
new file mode 100644
index 00000000..85a3e8bc
--- /dev/null
+++ b/lib/tasks/nc_mall.rake
@@ -0,0 +1,60 @@
+namespace :nc_mall do
+	desc "Sync our NCMallRecord table with the live NC Mall"
+	task :sync => :environment do
+		# Log to STDOUT.
+		Rails.logger = Logger.new(STDOUT)
+
+		# First, load all records of what's being sold in the live NC Mall.
+		# TODO: Load from other pages, too!
+		live_item_records = NCMall.load_home_page[:items]
+
+		# Then, get the existing NC Mall records in our database. (We include the
+		# items, to be able to output the item name during logging.)
+		existing_records = NCMallRecord.includes(:item).all
+		existing_records_by_item_id = existing_records.to_h { |r| [r.item_id, r] }
+
+		# Additionally, check which of the item IDs in the live records are items
+		# we've seen before. (We'll skip records for items we don't know.)
+		live_item_ids = live_item_records.map { |r| r[:id] }
+		recognized_item_ids = Item.where(id: live_item_ids).pluck(:id).to_set
+		Rails.logger.debug "We recognize #{recognized_item_ids.size} of these items"
+
+		# For each record in the live NC Mall, check if there's an existing record.
+		# If so, update it, and remove it from the existing records hash. If not,
+		# create it.
+		live_item_records.each do |record_data|
+			# If we don't recognize this item ID in our database already, skip it.
+			next unless recognized_item_ids.include?(record_data[:id])
+
+			record = existing_records_by_item_id.delete(record_data[:id]) ||
+				NCMallRecord.new
+			record.item_id = record_data[:id]
+			record.price = record_data[:price]
+			record.discount_price = record_data.dig(:discount, :price)
+			record.discount_begins_at = record_data.dig(:discount, :begins_at)
+			record.discount_ends_at = record_data.dig(:discount, :ends_at)
+			if record.save
+				Rails.logger.info "Saved record for item #{record_data[:name]}"
+			else
+				Rails.logger.error "Failed to save record for item " +
+					"#{record_data[:name]}: " +
+					"#{record.errors.full_messages.join("; ")}: " +
+					"#{record.inspect}"
+			end
+		end
+
+		# For each existing record remaining in the existing records hash, this
+		# means there was no live record corresponding to it during this sync.
+		# Delete it!
+		existing_records_by_item_id.values.each do |record|
+			item_name = record.item&.name || "<item not found>"
+			if record.destroy
+				Rails.logger.info "Destroyed record #{record.id} for item " + 
+					"#{item_name}"
+			else
+				Rails.logger.error "Failed to destroy record #{record.id} for " +
+					"item #{item_name}: #{record.inspect}"
+			end
+		end
+	end
+end