diff --git a/app/controllers/items_controller.rb b/app/controllers/items_controller.rb
index df0ce18e..b753dfd6 100644
--- a/app/controllers/items_controller.rb
+++ b/app/controllers/items_controller.rb
@@ -48,7 +48,7 @@ class ItemsController < ApplicationController
 
     respond_to do |format|
       format.html do
-        unless fragment_exist?("items/#{@item.id} contributors")
+        unless localized_fragment_exist?("items/#{@item.id} contributors")
           @contributors_with_counts = @item.contributors_with_counts
         end
 
diff --git a/app/helpers/closet_hangers_helper.rb b/app/helpers/closet_hangers_helper.rb
index fa9c5d37..a80364f8 100644
--- a/app/helpers/closet_hangers_helper.rb
+++ b/app/helpers/closet_hangers_helper.rb
@@ -137,5 +137,15 @@ module ClosetHangersHelper
     hangers = @unlisted_closet_hangers_by_owned[owned]
     hangers ? hangers.size : 0
   end
+  
+  def closet_lists_group_name(subject, owned)
+    ownership_key = owned ? 'owned_by' : 'wanted_by'
+    if subject == :you
+      translate "closet_lists.groups.#{ownership_key}.you"
+    else
+      translate "closet_lists.groups.#{ownership_key}.another_user",
+        :user_name => subject.name
+    end
+  end
 end
 
diff --git a/app/helpers/items_helper.rb b/app/helpers/items_helper.rb
index 07e2d1a9..2aeafae4 100644
--- a/app/helpers/items_helper.rb
+++ b/app/helpers/items_helper.rb
@@ -102,6 +102,11 @@ module ItemsHelper
   def auction_genie_url_for(item)
     "http://www.neopets.com/genie.phtml?type=process_genie&criteria=exact&auctiongenie=#{CGI::escape item.name}"
   end
+  
+  def trading_closet_hangers_header(owned, count)
+    ownership_key = owned ? 'owned' : 'wanted'
+    translate ".trading_closet_hangers.header.#{ownership_key}", :count => count
+  end
 
   def render_trading_closet_hangers(owned)
     @trading_closet_hangers_by_owned[owned].map do |hanger|
diff --git a/app/models/contribution_observer.rb b/app/models/contribution_observer.rb
index 50ddb798..2c232cdc 100644
--- a/app/models/contribution_observer.rb
+++ b/app/models/contribution_observer.rb
@@ -6,7 +6,7 @@ class ContributionObserver < ActiveRecord::Observer
     
     if contribution.contributed_type == 'SwfAsset'
       item = contribution.contributed.item
-      expire_fragment("items/#{item.id} contributors")
+      expire_fragment_in_all_locales("items/#{item.id} contributors")
     end
   end
 end
diff --git a/app/models/item_observer.rb b/app/models/item_observer.rb
index ab8e0c76..167581ca 100644
--- a/app/models/item_observer.rb
+++ b/app/models/item_observer.rb
@@ -20,8 +20,8 @@ class ItemObserver < ActionController::Caching::Sweeper
   
   def expire_cache_for(item)
     expire_fragment("items/#{item.id}#item_link_partial")
-    expire_fragment("items/#{item.id} header")
-    expire_fragment("items/#{item.id} info")
+    expire_fragment_in_all_locales("items/#{item.id} header")
+    expire_fragment_in_all_locales("items/#{item.id} info")
   end
   
   def expire_newest_items
diff --git a/app/views/items/show.html.haml b/app/views/items/show.html.haml
index f42b738c..3358ce08 100644
--- a/app/views/items/show.html.haml
+++ b/app/views/items/show.html.haml
@@ -1,31 +1,32 @@
 - title @item.name
 - canonical_path @item
 
-- cache "items/#{@item.id} header" do
+- localized_cache "items/#{@item.id} header" do
   %header#item-header
     = image_tag @item.thumbnail_url, :id => 'item-thumbnail'
     %div
       %h2#item-name= @item.name
       = nc_icon_for(@item)
       - unless @item.rarity.blank?
-        == Rarity: #{@item.rarity_index} (#{@item.rarity})
-      = link_to 'JN Items', jn_items_url_for(@item)
+        == #{t '.rarity'}: #{@item.rarity_index} (#{@item.rarity})
+      = link_to t('.jn_items'), jn_items_url_for(@item)
       - unless @item.nc?
-        = link_to 'Shop Wizard', shop_wizard_url_for(@item)
-        = link_to 'Super Wizard', super_shop_wizard_url_for(@item)
-        = link_to 'Trades', trading_post_url_for(@item)
-        = link_to 'Auctions', auction_genie_url_for(@item)
+        = link_to t('.shop_wizard'), shop_wizard_url_for(@item)
+        = link_to t('.super_shop_wizard'), super_shop_wizard_url_for(@item)
+        = link_to t('.trading_post'), trading_post_url_for(@item)
+        = link_to t('.auction_genie'), auction_genie_url_for(@item)
 
 - if user_signed_in?
   #closet-hangers
     %h3
-      Track this in
-      = link_to 'Your Items', user_closet_hangers_path(current_user)
+      = t '.hangers_header_html',
+          :user_items_link => link_to(t('your_items'),
+                                      user_closet_hangers_path(current_user))
     = form_tag update_quantities_user_item_closet_hangers_path(:user_id => current_user, :item_id => @item), :method => :put do
       #closet-hangers-ownership-groups
         - @current_user_lists.each do |owned, lists|
           %div
-            %h4 Items you #{closet_list_verb(owned)}
+            %h4= closet_lists_group_name(:you, owned)
             %ul
               - lists.each do |list|
                 %li
@@ -38,81 +39,69 @@
                   @current_user_quantities[owned], :min => 0
                     
                 - unless lists.empty?
-                  = label_tag "quantity[#{owned}]", :class => 'unlisted' do
-                    Not in a list
+                  = label_tag "quantity[#{owned}]",
+                              t('closet_lists.unlisted_name'),
+                              :class => 'unlisted'
                 - else
-                  = label_tag "quantity[#{owned}]" do
-                    How many?
-      = submit_tag 'Save to Your Items'
+                  = label_tag "quantity[#{owned}]", t('.quantity_label')
+      = submit_tag t('.submit_hangers')
 
-- cache "items/#{@item.id} info" do
+- localized_cache "items/#{@item.id} info" do
   %p= @item.description
 
   #item-zones
     %p
-      %strong Occupies:
+      %strong #{t '.occupied_zones_header'}:
       = list_zones @item.occupied_zones, :uncertain_label
     %p
-      %strong Restricts:
+      %strong #{t '.restricted_zones_header'}:
       - if @item.restricted_zones.empty?
-        None
+        = t '.no_restricted_zones'
       - else
         = list_zones @item.restricted_zones
 
 #trade-hangers
   - [true, false].each do |owned|
     %p
-      - unless @trading_closet_hangers_by_owned[owned].empty?
-        %strong
-          = pluralize @trading_closet_hangers_by_owned[owned].size, 'user'
-          - if owned
-            - if @trading_closet_hangers_by_owned[owned].size == 1
-              has
-            - else
-              have
-            this item up for trade:
-          - else
-            - if @trading_closet_hangers_by_owned[owned].size == 1
-              wants
-            - else
-              want
-            this item:
-        = render_trading_closet_hangers(owned)
-      - else
-        %strong
-          We don't know anyone who
-          - if owned
-            has this item up for trade.
-          - else
-            wants this item.
+      %strong
+        = trading_closet_hangers_header(owned, @trading_closet_hangers_by_owned[owned].size)
+      = render_trading_closet_hangers(owned)
       %span.toggle
-        %span.more more
-        %span.less less
+        %span.more= t '.trading_closet_hangers.show_more'
+        %span.less= t '.trading_closet_hangers.show_less'
 
-- cache 'items#show preview_header' do
+- localized_cache 'items#show preview_header' do
   #item-preview-header
-    %h3 Preview
-    %a#customize-more.button{:href => '/'} Customize more
+    %h3= t '.preview_header'
+    = link_to t('.customize_more'), root_path, :id => 'customize-more',
+                                               :class => 'button'
 
 #item-preview
   #item-preview-species= standard_species_images_for(@item)
   #item-preview-error
-  #item-preview-swf
-    Javascript and Flash are required to preview wearables. Sorry!
+  #item-preview-swf= t '.preview_requirements_not_met'
 
-- cache "items/#{@item.id} contributors" do
+- localized_cache "items/#{@item.id} contributors" do
   - unless @contributors_with_counts.empty?
     #item-contributors
-      %header Brought to you by:
+      %header #{t '.contributors_header'}:
       %ul
         - @contributors_with_counts.each do |contributor, count|
           %li= link_to(contributor.name, user_contributions_path(contributor)) + format_contribution_count(count)
-      %footer Thanks!
+      %footer= t '.contributors_footer'
 
 :javascript
   var CURRENT_ITEM_ZONES_RESTRICT = #{@item.zones_restrict.inspect},
     IMPRESS_HOST = #{RemoteImpressHost.inspect};
 
-= include_javascript_libraries :jquery, :swfobject
-= javascript_include_tag 'items/show'
+%script#swf-assets-not-found-template{:type => 'text/x-jquery-tmpl'}
+  = t '.swf_assets_not_found_html', :item_name => h(@item.name),
+      :species_name => '${species_name}',
+      :color_name => '${color_name}',
+      :modeling_link => link_to(t('.swf_assets_not_found_modeling_link_content'),
+                                root_path)
+
+- content_for :javascripts do
+  = include_javascript_libraries :jquery, :swfobject, :jquery_tmpl
+  = javascript_include_tag 'items/show'
 
diff --git a/config/locales/en-meep.yml b/config/locales/en-meep.yml
index dc53737c..78c075e4 100644
--- a/config/locales/en-meep.yml
+++ b/config/locales/en-meep.yml
@@ -48,6 +48,16 @@ en-meep:
       converted_at_html: Conveeped %{converted_at_ago} ago
       reported_at_html: Repeeped %{reported_at_ago} ago
   
+  closet_lists:
+    unlisted_name: Not in a meep
+    groups:
+      owned_by:
+        you:  Meeps you own
+        another_user: Meeps %{user_name} owns
+      wanted_by:
+        you: Meeps you want
+        another_user: Meeps %{user_name} wants
+  
   contributions:
     contributed_description:
       item_suffix: for the first meep
@@ -96,6 +106,43 @@ en-meep:
       type_example_description: returns any item that fills a "hat" meep
       newest_items_header: New Meeps
       species_search_header: Can't decide? Meep by species
+    
+    show:
+      rarity: Meepity
+      jn_items: JN Meepits
+      shop_wizard: Meep Wizard
+      super_shop_wizard: Meeper Wizard
+      trading_post: Treeps
+      auction_genie: Aucteeps
+      hangers_header_html: Meep this in %{user_items_link}
+      quantity_label: How meepy?
+      submit_hangers: Save to Your Meeps
+      occupied_zones_header: Occupeeps
+      restricted_zones_header: Restreeps
+      no_restricted_zones: Meepless
+      trading_closet_hangers:
+        header:
+          owned:
+            zero: We don't know anymeep who has this item meep for trade.
+            one: "1 user has this item meep for trade:"
+            other: "%{count} users have this item meep for trade:"
+          wanted:
+            zero: "We don't know anymeep who meeps this item."
+            one: "1 user meeps this item:"
+            other: "%{count} users meep this item:"
+        show_more: meep more
+        show_less: meep less
+      preview_header: Meepview
+      customize_more: Customize meep
+      preview_requirements_not_met:
+        Javascript and Flash are required to preview meepits. Meep!
+      contributors_header: Meeped to you by
+      contributors_footer: Meep!
+      swf_assets_not_found_html:
+        We've never meeped the %{item_name} on the %{color_name}
+        %{species_name} before. Have you? If so, please %{modeling_link} and
+        we'll meep our datameep instantly. Meep!
+      swf_assets_not_found_modeling_link_content: meep it for us
   
   outfits:
     new:
diff --git a/config/locales/en.yml b/config/locales/en.yml
index fac24ccf..cd2a2852 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -49,6 +49,17 @@ en:
       converted_at_html: Converted %{converted_at_ago} ago
       reported_at_html: Reported %{reported_at_ago} ago
   
+  closet_lists:
+    unlisted_name: Not in a list
+    groups:
+      owned_by:
+        you:  Items you own
+        another_user: Items %{user_name} owns
+      wanted_by:
+        you: Items you want
+        another_user: Items %{user_name} wants
+        
+  
   contributions:
     contributed_description:
       item_suffix: for the first time
@@ -97,6 +108,43 @@ en:
       type_example_description: returns any item that fills a "hat" zone
       newest_items_header: Newest items
       species_search_header: Can't decide? Search by species
+    
+    show:
+      rarity: Rarity
+      jn_items: JN Items
+      shop_wizard: Shop Wizard
+      super_shop_wizard: Super Wizard
+      trading_post: Trades
+      auction_genie: Auctions
+      hangers_header_html: Track this in %{user_items_link}
+      quantity_label: How many?
+      submit_hangers: Save to Your Items
+      occupied_zones_header: Occupies
+      restricted_zones_header: Restricts
+      no_restricted_zones: None
+      trading_closet_hangers:
+        header:
+          owned:
+            zero: We don't know anyone who has this item up for trade.
+            one: "1 user has this item up for trade:"
+            other: "%{count} users have this item up for trade:"
+          wanted:
+            zero: "We don't know anyone who wants this item."
+            one: "1 user wants this item:"
+            other: "%{count} users want this item:"
+        show_more: more
+        show_less: less
+      preview_header: Preview
+      customize_more: Customize more
+      preview_requirements_not_met:
+        Javascript and Flash are required to preview wearables. Sorry!
+      contributors_header: Brought to you by
+      contributors_footer: Thanks!
+      swf_assets_not_found_html:
+        We've never seen the %{item_name} on the %{color_name}
+        %{species_name} before. Have you? If so, please %{modeling_link} and
+        we'll update our database instantly. Thanks!
+      swf_assets_not_found_modeling_link_content: model it for us
   
   outfits:
     new:
diff --git a/public/javascripts/items/show.js b/public/javascripts/items/show.js
index e02d8a48..bc5548a3 100644
--- a/public/javascripts/items/show.js
+++ b/public/javascripts/items/show.js
@@ -16,56 +16,29 @@ String.prototype.capitalize = function () {
   return this.charAt(0).toUpperCase() + this.substr(1);
 }
 
-String.prototype.article = function () {
-  return 'aeiou'.indexOf(this.charAt(0).toLowerCase()) == -1 ? 'a' : 'an'
-}
-
 function impressUrl(path) {
   return 'http://' + IMPRESS_HOST + path;
 }
 
-function LoadError(base_msg) {
-  this.render = function (args) {
-    var msg = base_msg, token, article_token;
-    for(var i in args) {
-      token = "$" + i;
-      article_token = token + "_article";
-      if(msg.indexOf(article_token) != -1) {
-        msg = msg.replace(article_token, args[i].article());
-      }
-      msg = msg.replace(token, args[i]);
-    }
-    return "Whoops - we've never seen " + msg + " before! If you have, please " +
-    "<a href='http://" + IMPRESS_HOST + "'>submit that pet's name</a> as soon as you " +
-    "get the chance! Thanks!";
-  }
-}
-
 function PetType() {
   var pet_type = this, loaded_data = false, loaded_assets = false;
 
   this.activated = true;
   this.assets = [];
 
-  this.deactivate = function (error, args) {
+  this.deactivate = function () {
     var msg;
     this.activated = false;
-    if(typeof args == 'undefined') args = {};
-    args.color = this.color_name.capitalize();
-    args.species = this.species_name.capitalize();
-    this.deactivation_msg = error.render(args);
+    this.deactivation_msg = $('#swf-assets-not-found-template').tmpl({
+      color_name: this.color_name.capitalize(),
+      species_name: this.species_name.capitalize()
+    });
     if(this == PetType.current) showDeactivationMsg();
     var img = this.link.children('img').get(0);
     this.link.addClass('deactivated');
     img.src = img.src.replace('/1/', '/2/');
   }
 
-  this.deactivateWithItem = function (item) {
-    pet_type.deactivate(Item.LOAD_ERROR, {
-      item: item.name
-    });
-  }
-
   this.load = function () {
     Item.current.load(this);
     loadAssets();
@@ -108,8 +81,6 @@ function PetType() {
 }
 
 PetType.all = {};
-
-PetType.LOAD_ERROR = new LoadError("$color_article $color $species");
 PetType.DASH_REGEX = /-/g;
 
 PetType.createFromLink = function (link) {
@@ -148,7 +119,7 @@ function Item(id) {
       });
       $.each(PetType.all, function () {
         if(item.getAssetsForPetType(this).length == 0) {
-          this.deactivateWithItem(item);
+          this.deactivate();
         }
       });
     });
@@ -167,13 +138,11 @@ function Item(id) {
       this.assets_by_body_id[pet_type.body_id] = assets;
       pet_type.onUpdate();
     } else {
-      pet_type.deactivateWithItem(this);
+      pet_type.deactivate();
     }
   }
 }
 
-Item.LOAD_ERROR = new LoadError("$species_article $species wear a $item");
-
 Item.createFromLocation = function () {
   var item = new Item(parseInt(document.location.pathname.substr(7), 10)),
     z = CURRENT_ITEM_ZONES_RESTRICT, zl = z.length;
@@ -197,7 +166,7 @@ Preview = new function Preview() {
 
   this.update = function (assets) {
     var assets;
-    if(swf) {
+    if(swf && typeof swf.setAssets == 'function') {
       log('now doing update');
       assets = PetType.current.assets.concat(
         Item.current.getAssetsForPetType(PetType.current)
@@ -228,9 +197,9 @@ Preview = new function Preview() {
     );
   }
 
-  this.disable = function (msg) {
+  this.disable = function (errorMessage) {
     $('#' + swf_id).hide();
-    $('#item-preview-error').html(msg).show();
+    $('#item-preview-error').empty().append(errorMessage).show();
   }
 
   this.enable = function () {