diff --git a/app/helpers/outfits_helper.rb b/app/helpers/outfits_helper.rb
index 879f19cf..f5475baf 100644
--- a/app/helpers/outfits_helper.rb
+++ b/app/helpers/outfits_helper.rb
@@ -1,5 +1,5 @@
 module OutfitsHelper
-  LAST_DAY_OF_ANNOUNCEMENT = Date.parse("2024-10-10")
+  LAST_DAY_OF_ANNOUNCEMENT = Date.parse("2024-10-21")
   def show_announcement?
     Date.today <= LAST_DAY_OF_ANNOUNCEMENT
   end
diff --git a/app/views/outfits/new.html.haml b/app/views/outfits/new.html.haml
index a63326fd..252920bb 100644
--- a/app/views/outfits/new.html.haml
+++ b/app/views/outfits/new.html.haml
@@ -11,19 +11,13 @@
     .content
       %p
         %strong
-          = link_to "This week in DTI: Performance upgrades!",
-                    "https://blog.openneo.net/2024/10/03/perf-upgrades.html"
-        If you saw the site stutter, whoops, you weren't imagining it! We've
-        dug into our past and made three changes to speed up the site for
-        everyone, whew!
+          🎃
+          = link_to "New pet styles are out today!", alt_styles_path
+        If you've seen one we don't have yet, please model it by entering the
+        pet's name in the box below. Thank you!!
       %p
-        Also, in case you can help:
-        = succeed "," do
-          = link_to "I'm job-hunting right now",
-                    "https://blog.openneo.net/2024/10/03/perf-upgrades.html#job-hunting"
-        looking for
-        full-time software roles!
-        %em (You gotta ask, right?)
+        By the way, we had a bug where modeling new styles wasn't working for a
+        little while. Fixed now! 🤞
 
 #outfit-forms
   #pet-preview