diff --git a/app/helpers/items_helper.rb b/app/helpers/items_helper.rb
index 30be7a78..b7cc96af 100644
--- a/app/helpers/items_helper.rb
+++ b/app/helpers/items_helper.rb
@@ -85,6 +85,22 @@ module ItemsHelper
   def neoitems_url_for(item)
     sprintf(NeoitemsURLFormat, CGI::escape(item.name))
   end
+  
+  def shop_wizard_url_for(item)
+    "http://www.neopets.com/market.phtml?type=wizard&string=#{CGI::escape item.name}"
+  end
+  
+  def super_shop_wizard_url_for(item)
+    "http://www.neopets.com/portal/supershopwiz.phtml?string=#{CGI::escape item.name}"
+  end
+  
+  def trading_post_url_for(item)
+    "http://www.neopets.com/island/tradingpost.phtml?type=browse&criteria=item_exact&search_string=#{CGI::escape item.name}"
+  end
+  
+  def auction_genie_url_for(item)
+    "http://www.neopets.com/genie.phtml?type=process_genie&criteria=exact&auctiongenie=#{CGI::escape item.name}"
+  end
 
   def render_trading_closet_hangers(owned)
     @trading_closet_hangers_by_owned[owned].map do |hanger|
diff --git a/app/views/items/show.html.haml b/app/views/items/show.html.haml
index 2cad15bd..6d388a3b 100644
--- a/app/views/items/show.html.haml
+++ b/app/views/items/show.html.haml
@@ -8,7 +8,12 @@
     = nc_icon_for(@item)
     - unless @item.rarity.blank?
       == Rarity: #{@item.rarity_index} (#{@item.rarity})
-    = link_to 'NeoItems', neoitems_url_for(@item), :class => 'button'
+    = link_to 'NeoItems', neoitems_url_for(@item)
+    - unless @item.nc?
+      = link_to 'Shop Wizard', shop_wizard_url_for(@item)
+      = link_to 'Super Wizard', super_shop_wizard_url_for(@item)
+      = link_to 'Trades', trading_post_url_for(@item)
+      = link_to 'Auctions', trading_post_url_for(@item)
 
 - if user_signed_in?
   #closet-hangers