diff --git a/app/models/zone.rb b/app/models/zone.rb
index 6f4e442b..83ec6c2e 100644
--- a/app/models/zone.rb
+++ b/app/models/zone.rb
@@ -23,6 +23,6 @@ class Zone < ActiveRecord::Base
   end
   
   def self.plainify_label(label)
-    label.delete('\- /').downcase
+    label.delete('\- /').parameterize
   end
 end
diff --git a/lib/tasks/translate.rake b/lib/tasks/translate.rake
new file mode 100644
index 00000000..b73823cc
--- /dev/null
+++ b/lib/tasks/translate.rake
@@ -0,0 +1,36 @@
+require 'rocketamf/remote_gateway'
+
+namespace :translate do
+  def with_given_locale
+    I18n.with_locale(ENV['LOCALE']) do
+      language_code = I18n.neopets_language_code_for(I18n.locale)
+      unless language_code
+        raise "Locale #{I18n.locale.inspect} has no neopets language code"
+      end
+      
+      yield(language_code)
+    end
+  end
+  
+  desc "Download the Neopets zone data for the given locale"
+  task :zones => :environment do
+    with_given_locale do |neopets_language_code|
+      gateway = RocketAMF::RemoteGateway.new(Pet::GATEWAY_URL)
+      action = gateway.service('CustomPetService').action('getApplicationData')
+      envelope = action.request([]).post(
+        :headers => {
+          'Cookie' => "lang=#{neopets_language_code}"
+        }
+      )
+      application_data = envelope.messages[0].data.body
+      
+      zones_by_id = Zone.all.inject({}) { |h, z| h[z.id] = z ; h}
+      application_data[:zones].each do |zone_data|
+        zone = zones_by_id[zone_data[:id].to_i]
+        zone.label = zone_data[:label]
+        zone.plain_label = Zone.plainify_label(zone.label)
+        zone.save!
+      end
+    end
+  end
+end