diff --git a/app/assets/images/about/announcement-broom.png b/app/assets/images/about/announcement-broom.png
new file mode 100644
index 00000000..0d863a9f
Binary files /dev/null and b/app/assets/images/about/announcement-broom.png differ
diff --git a/app/assets/images/about/announcement-broom@2x.png b/app/assets/images/about/announcement-broom@2x.png
new file mode 100644
index 00000000..62975191
Binary files /dev/null and b/app/assets/images/about/announcement-broom@2x.png differ
diff --git a/app/helpers/outfits_helper.rb b/app/helpers/outfits_helper.rb
index fd32b49f..ab237ab8 100644
--- a/app/helpers/outfits_helper.rb
+++ b/app/helpers/outfits_helper.rb
@@ -1,5 +1,5 @@
 module OutfitsHelper
-  LAST_DAY_OF_ANNOUNCEMENT = Date.parse("2024-09-13")
+  LAST_DAY_OF_ANNOUNCEMENT = Date.parse("2024-09-27")
   def show_announcement?
     Date.today <= LAST_DAY_OF_ANNOUNCEMENT
   end
diff --git a/app/views/outfits/new.html.haml b/app/views/outfits/new.html.haml
index 98ed523e..69773780 100644
--- a/app/views/outfits/new.html.haml
+++ b/app/views/outfits/new.html.haml
@@ -6,25 +6,20 @@
 
 - if show_announcement?
   %section.announcement
-    = image_tag "about/announcement.png", width: 70, height: 70,
-      srcset: {"about/announcement@2x.png": "2x"},
+    = image_tag "about/announcement-broom.png", width: 70, height: 70,
+      srcset: {"about/announcement-broom@2x.png": "2x"},
       class: "neopass-thumbnail"
     .content
       %p
         %strong
-          = link_to "We've updated the item page!",
-                    item_path("37002-Floating-Negg-Faerie-Doll")
-        It should load faster, work better on phones, and be more reliable—no
-        more "failed to fetch"! Please try it out and let us know if it does
-        anything weird!!
-
-      %p{style: "font-style: italic; opacity: .85; font-size: 85%"}
-        By the way, our integration work with TNT is on pause while they focus
-        on the
-        = link_to "~Void Within plot~!", "https://www.neopets.com/tvw/",
-                  target: "_blank", style: "color: purple; font-weight: bold"
-        %br
-        We'll start it back up closer to the new year.
+          = link_to "State of DTI: 2024!",
+                    "https://blog.openneo.net/2024/09/20/state-of-dti-2024.html"
+        Here's what we've been up to this year! We talk a bit about the
+        cleanups, the partnerships, and the future!
+      %p
+        The themes are stability, simplicity, and sustainability. We've been
+        online for 15 years now, and we're gonna keep doing our best to keep
+        DTI here for a long time to come!
 
 #outfit-forms
   - localized_cache :action_suffix => 'outfit_forms_intro' do