diff --git a/app/helpers/items_helper.rb b/app/helpers/items_helper.rb
index 4c0a9f45..d86ad3c2 100644
--- a/app/helpers/items_helper.rb
+++ b/app/helpers/items_helper.rb
@@ -95,7 +95,7 @@ module ItemsHelper
   end
   
   SHOP_WIZARD_URL_TEMPLATE = Addressable::Template.new(
-    "https://www.neopets.com/market.phtml?type=wizard{&string}"
+    "https://www.neopets.com/shops/wizard.phtml{?string}"
   )
   def shop_wizard_url_for(item)
     SHOP_WIZARD_URL_TEMPLATE.expand(string: item.name).to_s