diff --git a/public/404.html b/public/404.html
index 9a48320a..575893ce 100644
--- a/public/404.html
+++ b/public/404.html
@@ -1,26 +1,42 @@
-<!DOCTYPE html>
+<!doctype html>
 <html>
-<head>
-  <title>The page you were looking for doesn't exist (404)</title>
-  <style type="text/css">
-    body { background-color: #fff; color: #666; text-align: center; font-family: arial, sans-serif; }
-    div.dialog {
-      width: 25em;
-      padding: 0 4em;
-      margin: 4em auto 0 auto;
-      border: 1px solid #ccc;
-      border-right-color: #999;
-      border-bottom-color: #999;
-    }
-    h1 { font-size: 100%; color: #f00; line-height: 1.5em; }
-  </style>
-</head>
+  <head>
+    <title>The page you were looking for doesn't exist (404)</title>
+    <style type="text/css">
+      body {
+        background-color: #fff;
+        color: #666;
+        text-align: center;
+        font-family: arial, sans-serif;
+      }
+      div.dialog {
+        width: 25em;
+        padding: 0 4em;
+        margin: 4em auto 0 auto;
+        border: 1px solid #ccc;
+        border-right-color: #999;
+        border-bottom-color: #999;
+      }
+      h1 {
+        font-size: 100%;
+        color: #f00;
+        line-height: 1.5em;
+      }
+    </style>
+  </head>
 
-<body>
-  <!-- This file lives in public/404.html -->
-  <div class="dialog">
-    <h1>The page you were looking for doesn't exist.</h1>
-    <p>You may have mistyped the address or the page may have moved.</p>
-  </div>
-</body>
+  <body>
+    <!-- This file lives in public/404.html -->
+    <div class="dialog">
+      <h1>The page you were looking for doesn't exist.</h1>
+      <p>You may have mistyped the address or the page may have moved.</p>
+    </div>
+    <img
+      src="/images/404-acara.png"
+      alt="A Ghost Acara wearing the 404 Shirt"
+      title="Boo!~"
+      width="300"
+      height="300"
+    />
+  </body>
 </html>
diff --git a/public/images/404-acara.png b/public/images/404-acara.png
new file mode 100644
index 00000000..051d4063
Binary files /dev/null and b/public/images/404-acara.png differ
