diff --git a/api/allWakaValues.js b/api/allWakaValues.js
index 5cb9f15..06e1563 100644
--- a/api/allWakaValues.js
+++ b/api/allWakaValues.js
@@ -14,9 +14,9 @@ import connectToDb from "../src/server/db";
 async function handle(req, res) {
   const allNcItemNamesAndIdsPromise = loadAllNcItemNamesAndIds();
 
-  let itemValuesByName;
+  let itemValuesByIdOrName;
   try {
-    itemValuesByName = await loadWakaValuesByName();
+    itemValuesByIdOrName = await loadWakaValuesByIdOrName();
   } catch (e) {
     console.error(e);
     res.setHeader("Content-Type", "text/plain");
@@ -28,8 +28,10 @@ async function handle(req, res) {
   const allNcItemNamesAndIds = await allNcItemNamesAndIdsPromise;
   const itemValues = {};
   for (const { name, id } of allNcItemNamesAndIds) {
-    if (name in itemValuesByName) {
-      itemValues[id] = itemValuesByName[name];
+    if (id in itemValuesByIdOrName) {
+      itemValues[id] = itemValuesByIdOrName[id];
+    } else if (name in itemValuesByIdOrName) {
+      itemValues[id] = itemValuesByIdOrName[name];
     }
   }
 
@@ -56,10 +58,15 @@ async function loadAllNcItemNamesAndIds() {
         AND item_translations.locale = "en"
   `);
 
-  return rows;
+  return rows.map(({ id, name }) => ({ id, name: normalizeItemName(name) }));
 }
 
-async function loadWakaValuesByName() {
+/**
+ * Load all Waka values from the spreadsheet. Returns an object keyed by ID or
+ * name - that is, if the item ID is provided in the sheet, we use that as the
+ * key; or if not, we use the name as the key.
+ */
+async function loadWakaValuesByIdOrName() {
   if (!process.env["GOOGLE_API_KEY"]) {
     throw new Error(`GOOGLE_API_KEY environment variable must be provided`);
   }
@@ -92,14 +99,35 @@ async function loadWakaValuesByName() {
   // the spreadsheet columns that we don't use on DTI, like Notes.
   //
   // NOTE: The Sheets API only returns the first non-empty cells of the row.
-  //       So, when there's no value specified, it only returns one cell.
-  //       That's why we set `""` as the default `value`.
-  const itemValuesByName = {};
-  for (const [itemName, value = ""] of rows) {
-    itemValuesByName[itemName] = { value };
+  //       That's why we set `""` as the defaults, in case the value/notes/etc
+  //       aren't provided.
+  const itemValuesByIdOrName = {};
+  for (const [
+    itemName,
+    value = "",
+    notes = "",
+    marks = "",
+    itemId = "",
+  ] of rows) {
+    const normalizedItemName = normalizeItemName(itemName);
+    itemValuesByIdOrName[itemId || normalizedItemName] = { value };
   }
 
-  return itemValuesByName;
+  return itemValuesByIdOrName;
+}
+
+function normalizeItemName(name) {
+  return (
+    name
+      // Remove all spaces, they're a common source of inconsistency
+      .replace(/\s+/g, "")
+      // Lower case, because capitalization is another common source
+      .toLowerCase()
+      // Remove diacritics: https://stackoverflow.com/a/37511463/107415
+      // Waka has some stray ones in item names, not sure why!
+      .normalize("NFD")
+      .replace(/[\u0300-\u036f]/g, "")
+  );
 }
 
 export default async (req, res) => {
diff --git a/src/app/ItemPage.js b/src/app/ItemPage.js
index 6b4c165..7384e12 100644
--- a/src/app/ItemPage.js
+++ b/src/app/ItemPage.js
@@ -74,6 +74,7 @@ export function ItemPageContent({ itemId, isEmbedded }) {
           thumbnailUrl
           description
           createdAt
+          wakaValueText
 
           # For Support users.
           rarityIndex
diff --git a/src/app/ItemPageLayout.js b/src/app/ItemPageLayout.js
index 9caad8c..c0f1068 100644
--- a/src/app/ItemPageLayout.js
+++ b/src/app/ItemPageLayout.js
@@ -5,6 +5,7 @@ import {
   Flex,
   Popover,
   PopoverArrow,
+  PopoverBody,
   PopoverContent,
   PopoverTrigger,
   Portal,
@@ -15,7 +16,11 @@ import {
   useToast,
   VStack,
 } from "@chakra-ui/react";
-import { ExternalLinkIcon, ChevronRightIcon } from "@chakra-ui/icons";
+import {
+  ExternalLinkIcon,
+  ChevronRightIcon,
+  QuestionIcon,
+} from "@chakra-ui/icons";
 import { gql, useMutation } from "@apollo/client";
 
 import {
@@ -150,6 +155,42 @@ function ItemPageBadges({ item, isEmbedded }) {
           Jellyneo
         </LinkBadge>
       </SubtleSkeleton>
+      {item.isNc && (
+        <SubtleSkeleton
+          isLoaded={
+            // Distinguish between undefined (still loading) and null (loaded and
+            // empty).
+            item.wakaValueText !== undefined
+          }
+        >
+          {item.wakaValueText && (
+            <>
+              {/* For hover-y devices, use a hover popover over the badge. */}
+              <Box sx={{ "@media (hover: none)": { display: "none" } }}>
+                <WakaPopover trigger="hover">
+                  <LinkBadge href="http://www.neopets.com/~waka">
+                    Waka: {item.wakaValueText}
+                  </LinkBadge>
+                </WakaPopover>
+              </Box>
+              {/* For touch-y devices, use a tappable help icon. */}
+              <Flex
+                sx={{ "@media (hover: hover)": { display: "none" } }}
+                align="center"
+              >
+                <LinkBadge href="http://www.neopets.com/~waka">
+                  Waka: {item.wakaValueText}
+                </LinkBadge>
+                <WakaPopover>
+                  <Flex align="center" fontSize="sm" paddingX="2" tabIndex="0">
+                    <QuestionIcon />
+                  </Flex>
+                </WakaPopover>
+              </Flex>
+            </>
+          )}
+        </SubtleSkeleton>
+      )}
       <SubtleSkeleton isLoaded={searchBadgesAreLoaded}>
         {!item?.isNc && !item?.isPb && (
           <LinkBadge
@@ -317,27 +358,36 @@ function ItemKindBadgeWithSupportTools({ item }) {
   return <ItemKindBadge isNc={item.isNc} isPb={item.isPb} />;
 }
 
-function LinkBadge({ children, href, isEmbedded }) {
-  return (
-    <Badge
-      as="a"
-      href={href}
-      display="flex"
-      alignItems="center"
-      // Normally we want to act like a normal webpage, and treat links as
-      // normal. But when we're on the wardrobe page, we want to avoid
-      // disrupting the outfit, and open in a new window instead.
-      target={isEmbedded ? "_blank" : undefined}
-    >
-      {children}
-      {
-        // We also change the icon to signal whether this will launch in a new
-        // window or not!
-        isEmbedded ? <ExternalLinkIcon marginLeft="1" /> : <ChevronRightIcon />
-      }
-    </Badge>
-  );
-}
+const LinkBadge = React.forwardRef(
+  ({ children, href, isEmbedded, ...props }, ref) => {
+    return (
+      <Badge
+        ref={ref}
+        as="a"
+        href={href}
+        display="flex"
+        alignItems="center"
+        // Normally we want to act like a normal webpage, and treat links as
+        // normal. But when we're on the wardrobe page, we want to avoid
+        // disrupting the outfit, and open in a new window instead.
+        target={isEmbedded ? "_blank" : undefined}
+        _focus={{ outline: "none", boxShadow: "outline" }}
+        {...props}
+      >
+        {children}
+        {
+          // We also change the icon to signal whether this will launch in a new
+          // window or not!
+          isEmbedded ? (
+            <ExternalLinkIcon marginLeft="1" />
+          ) : (
+            <ChevronRightIcon />
+          )
+        }
+      </Badge>
+    );
+  }
+);
 
 const fullDateFormatter = new Intl.DateTimeFormat("en-US", {
   dateStyle: "long",
@@ -380,4 +430,30 @@ function ShortTimestamp({ when }) {
   );
 }
 
+function WakaPopover({ children, ...props }) {
+  return (
+    <Popover placement="bottom" {...props}>
+      <PopoverTrigger>{children}</PopoverTrigger>
+      <Portal>
+        <PopoverContent>
+          <PopoverArrow />
+          <PopoverBody fontSize="sm">
+            <p>
+              Waka is a community resource that tracks the approximate value of
+              NC items, based on real-world trades.
+            </p>
+            <Box height="1em" />
+            <p>
+              The Waka Team aims to maintain the accuracy of the guide as fully
+              as possible, but please remember values are often changing and
+              with certain difficult-to-find or popular items it doesn't hurt to
+              make a value check!
+            </p>
+          </PopoverBody>
+        </PopoverContent>
+      </Portal>
+    </Popover>
+  );
+}
+
 export default ItemPageLayout;
diff --git a/src/app/ItemTradesPage.js b/src/app/ItemTradesPage.js
index 75c4e5c..5120f98 100644
--- a/src/app/ItemTradesPage.js
+++ b/src/app/ItemTradesPage.js
@@ -102,6 +102,7 @@ function ItemTradesPage({
           thumbnailUrl
           description
           createdAt
+          wakaValueText
         }
       }
     `,
diff --git a/src/server/loaders.js b/src/server/loaders.js
index 0f1b734..88a811f 100644
--- a/src/server/loaders.js
+++ b/src/server/loaders.js
@@ -608,10 +608,11 @@ const buildItemWakaValueLoader = () =>
     // API would, and avoid putting pressure on our Google Sheets API quotas.
     // (Some kind of internal memcache or process-level cache would be a more
     // idiomatic solution in a monolith server environment!)
-    const url =
-      process.env.NODE_ENV === "production"
-        ? "https://impress-2020.openneo.net/api/allWakaValues"
-        : "http://localhost:3000/api/allWakaValues";
+    const url = process.env.VERCEL_URL
+      ? `https://${process.env.VERCEL_URL}/api/allWakaValues`
+      : process.env.NODE_ENV === "production"
+      ? "https://impress-2020.openneo.net/api/allWakaValues"
+      : "http://localhost:3000/api/allWakaValues";
     const res = await fetch(url);
     if (!res.ok) {
       throw new Error(